Being Creative with Video Production

21 Mar

It is a given that recording a video is pretty easy. But until just about a few decades ago, video production had never been as easy as swiping your smartphone to start recording. If you want to record a video, it needs to be in a recording studio and it is costly, but by today’s technological standards, you can start producing your own videos whenever and wherever you are with your devices for free!

Video production is the process of crafting a video from moving images and using these shots to make a continuous video. While on production, videos are edited or re-arranged to achieve a desired sequence of scenes which can tell a story or deliver a message to an audience. Before videos were recorded through CDS and video tapes but at the moment, videos are stored through digital formats.

Creativity in Video Production

If you have been scratching your head for a while now as you think of a new and creative way to make your videos more appealing to potential customers, here are a few suggestions that might help get your creativity flowing again.

  1. Look away from your computer.

Most often than not, our creativity is hindered when we do or see the same things over and over again. Spending some time outside, doing something new and fun or even just enjoying a car ride on your own can spark up new ideas in your head.

  1. Write your ideas with a pen and paper.

While some of us would rather use our phones, do it anyway. If you any new idea coming in mind, even though it may seem funny or impossible, make sure that you have jot it down in your paper. These ideas may be combined with some of your other ideas which you could use later on.

  1. Learn from others.

Observing others and reading books are great ways to stimulate your mind to find new ideas. Do not be afraid to explore things and new methods, nor never place yourself in the box. Lemonlight Media, a video production company, advises that beginners should take courses, even if it is a hobby a simple video production class can take you to the next level.

Creativity springs from a mind that acknowledges that there are plenty of things that can inspire us. It is not innate in most of us, but it is something that can be cultivated in each and every one of us.  

Different Kinds of Videos

If you are targeting a specific audience, you need to understand that video production in marketing is not all created equal. Each video format serves a specific goal.

  • Web videos. These are videos you see on a business website. It may be the CEO introducing the company or someone who is explaining the nature of the business and the products and services they offer.
  • Training videos. Training videos are great for online courses. A good number of coaching professionals use this type of video to teach their customer something they want to know.
  • Corporate videos. Corporate videos are those that talk about business, entrepreneurship, finances, etc.
  • TV Commercials. These videos promote a product or services a company may have.
  • Music videos. These types of videos are usually made for bands and singers when they are trying to promote their music.
  • Promo videos. Promo video encourages people to participate in a cause or informs the clients of a discount or raffle promotions that a company may be having.

Producing videos is a fun and interesting hobby. It could turn into a lucrative side job, or it could become a gateway to creating your own video blog, or it could simply be a way to let your creative spirit roam around. The possibilites are endless when it comes to video production.

How to Take Care of Your Body & Mind

10 Jan

The state of the mind is always reflected in the state of the body. Keeping a healthy state of mind guarantees that the body is in tip top shape but as humans, this can be difficult owing to the daily stress being faced on a constant basis.

As time goes on, we find that our daily routine of working, sleeping and more working becomes monotonous and has adverse effects on the body. The mind screams at you to take a step back to relax so as to allow your body recover.

There are various ways to achieve this and they are listed below:

1. Exercise:

Finding time in your schedule to squeeze in a good 30 minute to 1-hour workout on a daily basis will definitely make a difference to the state of the body and mind. A good cardio work out sees you letting go of daily stress and clearing your mind off any negative energy and tension.

You get to stretch out taut and tense muscles thereby leaving you in a relaxed frame of mind. If you are the busy type, then it would definitely pay to wake up a little earlier than normal so as to get a good exercise before starting the day.

2. Meditation and Yoga:

Psychology Today recommends that the best time to meditate is often during the early mornings where most people are still asleep. Doing meditation allows you prepare your mind for the upcoming activities of the day. It also helps in creating a deeper feeling of self-awareness and channel positivity. Meditation does not require any special activity or equipment it just involves getting a quiet place to focus on one’s own energy and thoughts.

A common mistake made by individuals is the confusing of yoga for meditation. Yoga is not meditation but a form of exercise that helps promote meditation. Yoga is in some cases similar to cardio while still being different from it to be unique on its own. Yoga can be said to be exercise and meditation all in one so if you think you would rather prefer having the two activities together instead of as separate, then yoga is for you.


3. Take Up a Hobby:

Most people find that if they have something recreational to help take their minds off the stress of daily activities, it helps in keeping them in a more relaxed frame of mind. A healthy mind makes for a healthy body. If our minds are engaged in activities we find pleasant or restful, then the effect on the body is profound. Hobbies like photography, film production, and painting involve having to view the world through the eyes of an artist and be appreciative of what we have. This helps improve the mind balance.

4. Get Organized:

If your life is free from clutter, then there will be no need to have a stressed mind. Statistics show that it is the things we do not have control over that cause a disruption in mind balance. Although we cannot always control everything, staying as organized as possible is a step in the right direction on gaining a controlled mind.


Have you tried any of these? What has worked for you? Share with us your personal experiences!