Being Creative with Video Production

21 Mar

It is a given that recording a video is pretty easy. But until just about a few decades ago, video production had never been as easy as swiping your smartphone to start recording. If you want to record a video, it needs to be in a recording studio and it is costly, but by today’s technological standards, you can start producing your own videos whenever and wherever you are with your devices for free!

Video production is the process of crafting a video from moving images and using these shots to make a continuous video. While on production, videos are edited or re-arranged to achieve a desired sequence of scenes which can tell a story or deliver a message to an audience. Before videos were recorded through CDS and video tapes but at the moment, videos are stored through digital formats.

Creativity in Video Production

If you have been scratching your head for a while now as you think of a new and creative way to make your videos more appealing to potential customers, here are a few suggestions that might help get your creativity flowing again.

  1. Look away from your computer.

Most often than not, our creativity is hindered when we do or see the same things over and over again. Spending some time outside, doing something new and fun or even just enjoying a car ride on your own can spark up new ideas in your head.

  1. Write your ideas with a pen and paper.

While some of us would rather use our phones, do it anyway. If you any new idea coming in mind, even though it may seem funny or impossible, make sure that you have jot it down in your paper. These ideas may be combined with some of your other ideas which you could use later on.

  1. Learn from others.

Observing others and reading books are great ways to stimulate your mind to find new ideas. Do not be afraid to explore things and new methods, nor never place yourself in the box. Lemonlight Media, a video production company, advises that beginners should take courses, even if it is a hobby a simple video production class can take you to the next level.

Creativity springs from a mind that acknowledges that there are plenty of things that can inspire us. It is not innate in most of us, but it is something that can be cultivated in each and every one of us.  

Different Kinds of Videos

If you are targeting a specific audience, you need to understand that video production in marketing is not all created equal. Each video format serves a specific goal.

  • Web videos. These are videos you see on a business website. It may be the CEO introducing the company or someone who is explaining the nature of the business and the products and services they offer.
  • Training videos. Training videos are great for online courses. A good number of coaching professionals use this type of video to teach their customer something they want to know.
  • Corporate videos. Corporate videos are those that talk about business, entrepreneurship, finances, etc.
  • TV Commercials. These videos promote a product or services a company may have.
  • Music videos. These types of videos are usually made for bands and singers when they are trying to promote their music.
  • Promo videos. Promo video encourages people to participate in a cause or informs the clients of a discount or raffle promotions that a company may be having.

Producing videos is a fun and interesting hobby. It could turn into a lucrative side job, or it could become a gateway to creating your own video blog, or it could simply be a way to let your creative spirit roam around. The possibilites are endless when it comes to video production.

Yoga and Its Healing Powers

14 Nov

Restoring Peace In Your Body Through Yoga

Yoga has been known for its therapeutic effects on the mind and body— but this 3000-year old tradition is now officially regarded as a Western world holistic approach to health classified by National Institutes of Health.

Sustained practice of yoga can promote endurance, strength, flexibility, and calmness and overall improved well-being.  But this form of the mind-body combination of fitness activity can literally heal the body.

How does Yoga heal the body?

According to a recent Norwegian study published in the medical journal PLOS One, a two-hour session of asanas, breath work, and meditation showed a quantifiable change in the body. Peripheral blood mononuclear cells or PBMCs were significantly positively impacted by this spiritual healing practice. PBMCs are a type of blood cell that helps in regulating and balancing the immune system and other bodily functions such as digestion. The study suggested that yoga practices have a vital physiological component at a molecular level that immediately affects our emotions after each session that can form a positive effect on a long-term basis.

Here are some of the ways yoga can heal you:


Lowers blood sugar

Constant yoga practice can help lower blood sugar, lower bad cholesterol (LDL) and boost good cholesterol (HDL). Yoga lowers cortisol and adrenaline levels which can lead to weight loss and improve sensitivity to the effects of insulin. It can decrease the risk of diabetes and its complications such as heart attack, kidney failure, and blindness.

Helps you breathe easier

Change your posture and you change the way you breathe. Change your breathing and you change your nervous system. The way we breathe can affect the oxygen saturation in our blood that can help improve lung functions.

Soothe sinuses

Chanting while doing yoga tends to prolong exhalation which can shift the balance towards the parasympathetic nervous system. Group chanting Om can be specifically powerful in opening the sinuses and facilitate drainage.

Reduces risks of heart disease

The key to improving the cardiovascular function is to start yoga as early as today and sticking with it long enough to see the results for yourself, according to a study published in the British medical journal, The Lancet.  Hypertension is other heart diseases are a good example of this. Practice poses that involve stretching the limbs and throw in a habit of slow and steady pacing.


Alleviate back pains

 Regular yoga practice, especially asanas that specifically targets the back, can lead to healing injured back muscles. Yoga helps ease lower back pains by gently stretching and strengthening back and leg muscles to increase blood circulation that can help nutrients reach the injured back tissues faster.

A research study from University of California, Los Angeles (UCLA), showed that a twice in a week yoga regiment was sufficient to reduce curvatures of 21 people aged 60 and above by 6%, increase their walking speed by 8% and improve their flexibility reaches by 18%. The poses that helped them the most are asanas that build strength and lengthen the back muscles while maintaining balance. Yoga poses could be the standing mountain, the triangle, and warrior I.

Asthma Relief

 Yoga teaches us how to breathe through our nose so that it filters air and warms it since cold and dry air is more likely to trigger asthma attacks for some people. Breathing through our nose humidifies the air, removes pollens, dirt and other foreign things we don’t want our lungs to contain. 

Prevents digestive problems

There are so many effects of being stress-free and a few of those are avoiding acquiring ulcer, constipation, irritable bowel syndrome and theoretically, can lower the risk of colon cancer. Twisting poses are said to help facilitate a faster transport of food and waste products through the bowels.

Feel less pain

Our body’s proper alignment is very important in alleviating body pains. Practicing yoga regularly can eventually lead to our bones and muscles in their rightful places. Asana yoga and meditation can help reduce arthritic pains, carpal tunnel syndrome and other painful chronic conditions. Specific poses vary depending on the body part in pain.